Nvidia's gaming division is benefiting from its artificial intelligence capabilities, according to Justin Walker, the company's senior director of product. As a leading AI and gaming company, Nvidia's AI expertise is enhancing its gaming side, although the exact details of this integration were not specified.
https://nypost.com/2025/01/07/business/nvidia-shares-jump-after-ceo-jensen-huang-unveils-new-chips/Nvidia announced the introduction of "RTX Neural Shaders" which utilize AI to render game characters with high detail, a task that is notoriously difficult due to the ease with which small errors can be spotted on digital humans. The company also introduced a suite of technologies enabling "autonomous characters" to perceive, plan and act like human players, allowing them to assist in planning strategies or adapting tactics to challenge players and create more dynamic battles. This move comes as part of a broader trend at CES 2025, where tech giants such as AMD, Google and Samsung are unveiling AI tools aimed at enhancing entertainment for both content creators and consumers.
https://www.ctvnews.ca/sci-tech/nvidia-founder-jensen-huang-unveils-next-generation-of-ai-and-gaming-chips-at-ces-2025-1.7166979