Krafton's sales reached an all-time high in Q3 with a 59.7 percent increase, driven by the company's collaboration with Nvidia to integrate its AI technology, known as Cloud-based Parallel Computing (CPC), into games. The partnership was showcased at CES 2025 in Las Vegas, where Krafton demonstrated its "Ally" non-playable character (NPC) in its Player Unknown's Battlegrounds (PUBG) franchise and the single-player title inZOI, which is currently in development. The Ally NPC can respond to voice commands and assist players in multiplayer games, while Smart Zoi, powered by CPC, brings emotional depth and distinct personality traits to NPCs in life-simulation game inZOI. Krafton plans to continue innovating user experiences with CPC and establish it as a benchmark for the gaming industry.
https://koreajoongangdaily.joins.com/news/2025-01-09/business/industry/Krafton-breaks-the-gaming-mold-with-smart-NPCs-in-Nvidia-collaboration/2218956Krafton, the maker of PUBG, has developed a generative AI companion called Co-Player Character (CPC) that can behave in a human-like manner. The CPC is powered by an on-device Small Language Model for gaming, crafted using Nvidia's ACE technology. Krafton claims that CPCs will surpass traditional non-player characters (NPCs) due to their ability to engage players with dynamic interactions such as real-time conversations and flexible responses tailored to in-game scenarios.
https://www.gamedeveloper.com/console/krafton-debuts-generative-ai-companions-that-behave-in-human-like-manner-Nvidia's gaming division is benefiting from its artificial intelligence capabilities, according to Justin Walker, the company's senior director of product. As a leading AI and gaming company, Nvidia's AI expertise is enhancing its gaming side, although the exact details of this integration were not specified.
https://nypost.com/2025/01/07/business/nvidia-shares-jump-after-ceo-jensen-huang-unveils-new-chips/Nvidia is introducing new technologies, including "RTX Neural Shaders" that utilize AI to render game characters with greater detail, addressing the challenge of detecting small errors on digital humans. The company is also launching a suite of tools for creating "autonomous characters" that can perceive, plan and act like human players, enabling them to assist in planning strategies or adapting tactics in games. This move follows other tech companies such as AMD, Google and Samsung, who are showcasing AI-powered tools at CES 2025 aimed at enhancing entertainment experiences for both creators and consumers.
https://apnews.com/article/nvidia-ces-2025-jensen-huang-keynote-ecd262c4c55d575e41d51441f6c4ac1d