Retailers Leverage GenAI from PYMNTS Intelligence and Fiserv for Enhanced Profitability
Published on 4.16.25
The integration of Generative Artificial Intelligence (GenAI) in retail is transforming the way businesses analyze transactions, drive innovation, engage with customers, and boost profitability. According to a recent collaboration between PYMNTS Intelligence and Fiserv, over 90% of retailers generating $500 million or more in annual revenue have already incorporated GenAI into their transaction data workflows.
This significant adoption rate highlights a substantial gap between AI-enabled and non-AI enabled retailers. To unlock GenAI's full potential, organisations must prioritize trusted data, robust governance, and infrastructure readiness to scale AI effectively and responsibly. This requires a unified approach to integrating disparate data sources from various systems, including POS, CRM, inventory, and customer sentiment analysis.
By doing so, businesses can harness the power of GenAI to drive innovation, enhance customer engagement, and ultimately increase profitability.