UK Parents Avoid Speaking About Deepfakes

July 24, 2024

According to a recent study, up to 75% of UK parents and guardians are concerned about the potential dangers posed by AI-generated deepfake audio and video to their children online. Despite this fear, less than half (42%) have spoken to their kids about online safety, and only 26% feel confident in their ability to protect them from deepfakes. The study was conducted by Virgin Media O2 and Internet Matters, with support from charities Action for Children and Good Things Foundation. To address these concerns, the campaign has released new guides to help families have more informed conversations about internet safety.