Scammers Use AI to Fake Doctor Endorsements

July 19, 2024

Artificial intelligence (AI) technology is being misused by scammers to create fake videos of well-known TV doctors, including Hilary Jones and Michael Moseley, in an attempt to promote products to unsuspecting social media users. These deepfake videos are designed to appear authentic, featuring the voice and likeness of the doctors endorsing various products. The AI technology is capable of modifying existing video clips, such as a clip of Dr. Lorraine, to create fake endorsements. This trend has resulted in at least one TV doctor, Hilary Jones, being targeted with a deepfake video spreading on Facebook earlier this year. The use of AI in these scams highlights the need for increased vigilance and fact-checking online.