Bosch, a leading technology company, has made significant strides in artificial intelligence (AI) research and development, with over 5,000 AI experts registering more than 1,500 patents in just five years. The company's focus on AI is evident in its product offerings, including automated driving systems, e-bike anti-theft measures, and smart cribs that can monitor a baby's vital signs. According to Tanja Rueckert, a Bosch board member, intelligent software and digital services have become essential components of the company's core business model.
https://www.adweek.com/brand-marketing/bosch-super-bowl-59-droga5/TDK, a supplier of iPhone components, has released new batteries to meet the increasing demand for artificial intelligence technology. In related news, Microsoft plans to invest $80 billion in AI this fiscal year. Meanwhile, Singapore-based companies are expected to continue performing well due to high-for-longer interest rates and growth in the wealth sector.
https://www.businesstimes.com.sg/companies-markets/singapore-bank-earnings-continue-riding-higher-longer-rates-wealth-sector-growth-2025McGrath predicts that information communication technology (ICT) will experience growth in the coming years, with trends such as dematerialization becoming more prevalent. For instance, consumers are increasingly relying on streaming services to access music instead of buying physical CDs and players. Additionally, artificial intelligence (AI) is expected to replace many common tools and applications for consumers, and is also being integrated into medical services.
https://www.scrippsnews.com/science-and-tech/the-technology-trends-we-can-expect-in-2025-according-to-an-expertBaidu's founder Robin Li predicts that artificial intelligence (AI) applications will experience an "exponential" growth in 2025. According to Li, Baidu's investments in AI are expected to generate returns this year, as the technology is being rapidly deployed across various industries and scenarios. This prediction comes after Baidu unveiled its own large language model (LLM), following OpenAI's release of ChatGPT.
https://www.scmp.com/tech/big-tech/article/3293178/baidu-founder-robin-li-predicts-exponential-boom-ai-apps-2025?module=top_story&pgtype=sectionMarketers who used generative AI to create ads, such as Toys R Us, Under Armour, and Coca-Cola, faced backlash from the public and creative community in 2024. Despite this, there is an expectation that marketers will continue to use generative AI in 2025, with many asking how it can be integrated into the creative process. Creative agency executives, including John Cornette of EP+Co., view generative AI as a tool to enhance their work, not replace humans. However, early iterations of ads created with generative AI were criticized for lacking authenticity and emotional connection, according to eight creatives and agency executives, including Eva Neveau of Omnicom Production.
https://digiday.com/marketing/why-early-gen-ai-ads-arent-working-and-how-creatives-are-thinking-about-integrating-the-tech-into-their-work/As clients increasingly demand that their partners bring artificial intelligence (AI) solutions to the table, some brands have faced backlash for using AI-generated content. In response, agencies are shifting their focus towards using AI to improve productivity and efficiency, while also personalizing content for consumers. This shift is expected to lead to a rise in AI-focused agency startups, as companies like R/GA and MachWon invest in developing strong tech capabilities and strategic partnerships. However, some experts predict that the trend may swing back towards human creativity, with brands opting for more authentic and transparent approaches to content creation.
https://www.adweek.com/agencies/the-big-get-bigger-indies-rise-and-ai-takes-root-3-agency-predictions-for-2025/Yeahka Limited, a Hong Kong-listed company, is leveraging AI technologies to enhance its existing business frameworks in response to the large model wave. The company's approach focuses on integrating large model capabilities into scenario-specific implementations, rather than competing with larger corporations or startups in underlying technology. Yeahka's strategy emphasizes localization and practical application of AI, rejecting copycat approaches that simply replicate solutions without understanding specific business scenarios and customer needs. This approach enables the company to address industry pain points more effectively and bridge the gap between technology and practical application.
https://www.malaymail.com/news/money/mediaoutreach/2025/01/02/study-from-yeahka-highlights-strategic-ai-adoption-by-mid-sized-companies-amidst-industry-boom/353292The financial industry is undergoing a digital transformation with the integration of artificial intelligence and authentication technologies. Companies such as Billtrust and Galileo Financial Technologies are leveraging AI to enhance security and efficiency in cross-border payments and real-time transactions. For instance, TerraPay's use of GenAI technology enables instant payment processing across borders. Meanwhile, Fiserv is working on Open Banking initiatives with Boost Payment Solutions to facilitate faster payments. However, this shift also raises concerns about identity verification and fraud prevention, prompting companies like Prove Identity to develop digital identity solutions.
https://www.pymnts.com/news/payments-innovation/2024/to-know-whats-next-in-payments-first-look-back/As companies increasingly adopt artificial intelligence (AI) technology, they will need to invest in expanding their physical data center space and capacity to store the vast amounts of data generated by AI systems. This is necessary to maximize returns on investments in AI and data infrastructure while also addressing financial, regulatory, and environmental considerations.
https://www.businesstelegraph.co.uk/why-2025-will-redefine-data-infrastructure-11-expert-insights-on-sovereign-clouds-exploding-data-paas-and-more/