Amazon's new AI-powered visual search feature is being tested in a pilot program with several major retailers. The technology uses computer vision and machine learning to allow customers to search for products by image, rather than text. For example, users can upload a photo of a product they like, and the system will return similar items from various brands such as Target and Walmart. This feature is expected to be rolled out more widely in the coming months, with Amazon aiming to make it available on its mobile app and website.
https://www.pymnts.com/artificial-intelligence-2/2024/how-ai-reshaped-retail-in-2024-10-key-developments/Full Glass Wine Co is leveraging artificial intelligence (AI) to enhance its direct-to-consumer (D2C) business model. The company has partnered with Caper Carts, a provider of checkout-free shopping technology, to implement an AI-powered mobile commerce platform that utilizes data analytics and machine learning algorithms to personalize the shopping experience for customers. This integration aims to increase checkout conversion rates and drive sales growth by offering loyalty rewards and subscription services through its digital wallet.
https://www.pymnts.com/news/retail/2024/ai-omnichannel-and-social-commerce-inside-the-2024-d2c-transformation/