Amazon's new AI-powered visual search feature is being tested in a pilot program with several major retailers. The technology uses computer vision and machine learning to allow customers to search for products by image, rather than text. For example, users can upload a photo of a product they like, and the system will return similar items from various brands such as Target and Walmart. This feature is expected to be rolled out more widely in the coming months, with Amazon aiming to make it available on its mobile app and website.
https://www.pymnts.com/artificial-intelligence-2/2024/how-ai-reshaped-retail-in-2024-10-key-developments/