TurboTax plans to capitalize on the Super Bowl's advertising momentum by promoting its AI-powered features, such as Intuit Assist, in a campaign that highlights the benefits of artificial intelligence, including speed and lower pricing. The company's marketing efforts come amidst growing consumer concerns over the use of generative AI in advertisements from brands like Spotify, Google, and Apple.
https://www.adweek.com/brand-marketing/turbotax-is-going-after-gen-z-as-it-gears-up-for-its-12th-super-bowl/