The media industry is on the cusp of a significant shift with the increasing adoption of AI technology, which has the potential to both disrupt and enhance business models. According to Trusted Media Brands CEO Bonnie Kintzer, AI workflows will become more central to processes and operations in the media business, enabling organizations to operate at a larger scale without sacrificing depth and thoughtfulness. For example, Outside CEO Robin Thurston notes that AI-driven tools are unlocking efficiencies in TV, film, and gaming, enhancing creative processes and enabling hyper-personalized user experiences. Despite concerns about the future of the industry, successful examples of publishers sustaining their audiences exist, such as Politico, which has been profitable for years under the leadership of CEO Goli Sheikholeslami.
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