The test preparation market is expected to expand due to trends such as online learning, gamification, and AI-driven personalization. Companies like Pearson and McGraw-Hill are leveraging technology to offer interactive resources and blended learning models. The demand for effective test preparation services is driven by increasing competition in education and employment, with university admissions and job seekers benefiting from these services.
https://www.prnewswire.com/news-releases/test-preparation-market-to-grow-by-usd-16-28-billion-from-2024-2028--driven-by-online-test-prep-emphasis-with-ai-driving-market-transformation---technavio-302371306.htmlPearson's business extends beyond higher education to include clinical assessments, professional certification, and testing services. The company focuses on these areas in addition to its core focus on higher-level education.
https://markets.businessinsider.com/news/stocks/pearson-pson-gets-a-sell-from-kepler-capital-1034268408