Recent News | Meta

January 7, 2025

Meta's Altman Predicts AI Agents Joining Workforce

Sam Altman, the CEO of Meta, made a claim in his personal blog post that AI "agents" will join the workforce this year and significantly impact company output.

https://www.businesstimes.com.sg/opinion-features/be-wary-sam-altmans-ai-doublespeak

Meta's AI Character Experiment Backfires on Users

Meta, a technology company, has been experimenting with artificial intelligence (AI) characters on its platforms, including Instagram and Facebook. The AI characters, which were created as part of an experiment in 2023, were designed to have their own profiles, bios, and profile pictures, and could generate and share content powered by AI. The characters, such as "Liv" and "Carter", claimed to be individuals with specific identities and professions, but were actually managed by Meta employees. However, the experiment was shut down after users reported being unable to block the accounts, which Meta attributed to a bug.

https://www.ndtv.com/world-news/meta-takes-down-its-own-ai-powered-profiles-on-instagram-facebook-heres-why-7396560

Modi Meets Meta Exec on Uplifting India with AI

Indian Prime Minister Narendra Modi had a detailed discussion with Meta executive Sundar Pichai's colleague, Vinodh Kumar Sikka, about the impact of artificial intelligence (AI) on India. The meeting focused on how AI can be used to uplift people while upholding democratic values.

https://www.thehindu.com/news/national/india-committed-to-taking-lead-in-ai-says-pm-modi-after-meeting-ex-infosys-ceo/article69061112.ece

Meta Deploys AI Bots to Boost Engagement

Meta, the parent company of social media platforms Facebook and Instagram, plans to deploy millions of artificial intelligence (AI) bots on its platforms in an effort to boost engagement as its user base declines. The move is part of Meta's strategy to maintain user interaction despite a shrinking audience, with the number of daily active users on Facebook decreasing by 2% year-over-year in the fourth quarter of 2023.

https://www.firstpost.com/tech/meta-is-planning-to-deploy-millions-of-ai-bots-on-facebook-and-instagram-as-user-base-shrinks-13849279.html

Meta's AI Bots Inflate Social Media Engagement

Meta's new AI bots are expected to inflate social media users' engagement numbers by providing fake interactions, including likes and comments. This could lead to a boost in user engagement, but it may not necessarily change the fact that many users already know that much of their engagement is fake. The bots will also provide practical value by offering alternative perspectives on posts, such as suggesting dinner options from different cuisines. However, this development raises concerns for influencers and brands who work with social media personalities, as they will need to be more discerning about the authenticity of their followers' engagement.

https://www.marketingdive.com/news/Meta-ai-bot-plan-boost-engagement-facebook-instagram/736283/

Meta's AI Tools Fuel Content Creation Boom

Meta's artificial intelligence (AI) tools, such as its image generator and video generator platforms, are being used to create engaging content, including animating still pictures. However, experts like Becky Owen, former head of Meta's creator innovations team, warn that without proper safeguards, these AI-driven accounts could amplify false narratives. Meta is investing heavily in AI, with some critics arguing that it should not rest on its laurels and continue to make advancements in the field. Rachel Tipograph, CEO of MikMak, praises Meta for lowering the barrier to entry for advertisers through its AI tools.

https://petapixel.com/2025/01/02/instagram-and-facebook-to-fill-platforms-with-ai-generated-accounts/

Becky Owen Warns of Fake AI Social Media Threat

Becky Owen, a former head of Meta's creator team and current innovation officer at creative agency Billion Dollar Boy, has warned that fake AI-generated social media accounts could be used to spread false information if adequate safeguards are not implemented on these platforms.

https://www.techspot.com/news/106138-meta-wants-fill-social-platforms-ai-generated-bots.html#commentsOffset

Meta's Cicero Exposes Users' Intent for Sale

A new study has raised concerns about the potential misuse of anthropomorphic AI agents, such as chatbots and digital assistants, which have access to vast amounts of intimate psychological and behavioral data. The research cited an example of Meta's AI model, Cicero, which can infer and predict human intent in conversations, potentially allowing companies like Meta to influence users' decisions by auctioning off their intent to advertisers. Dr. Yaqub Chaudhary from the Leverhulme Centre for the Future of Intelligence emphasized that these AI assistants may serve the interests of companies rather than individuals, raising concerns about data privacy and manipulation. The study's findings have sparked worries among internet users who are sharing more personal information with AI than they would with a regular Google search, making them vulnerable to being manipulated by persuasive AI-powered advertising.

https://www.ndtv.com/science/rise-of-intention-economy-ai-tools-to-manipulate-you-into-making-decisions-study-finds-7363948

Meta's 'Made with AI' Label Fails Photoshop Test

Meta, the parent company of Instagram, has introduced "Made with AI" labels to identify images created using artificial intelligence on its platforms. The move aims to address the growing number of AI-generated images online. However, a photo that was edited using Adobe Photoshop's Generative Fill tool, which is an AI-powered feature, was mistakenly labeled as having been made with AI. This has raised questions about the effectiveness and accuracy of the labeling system.

https://petapixel.com/2024/12/30/ai-images-in-2024-photography-strikes-back/