Marketers who used generative AI to create ads, such as Toys R Us, Under Armour, and Coca-Cola, faced backlash from the public and creative community in 2024. Despite this, there is an expectation that marketers will continue to use generative AI in 2025, with many asking how it can be integrated into the creative process. Creative agency executives, including John Cornette of EP+Co., view generative AI as a tool to enhance their work, not replace humans. However, early iterations of ads created with generative AI were criticized for lacking authenticity and emotional connection, according to eight creatives and agency executives, including Eva Neveau of Omnicom Production.
https://digiday.com/marketing/why-early-gen-ai-ads-arent-working-and-how-creatives-are-thinking-about-integrating-the-tech-into-their-work/