Digital marketers must adapt their strategies as AI-generated search results change the game, according to Natasha Sommerfeld of Bain & Company. Traditional SEO optimisation is no longer enough, and brands risk losing visibility if they don't evolve. To stay competitive, marketers should focus on optimizing for AI crawlability, adapting content for semantic search with high-intent long-tail terms, and diversifying their content formats.
https://www.prnewswire.com/news-releases/consumer-reliance-on-ai-search-results-signals-new-era-of-marketing--bain--company-302379679.html