Google Tests AI-Generated Search Ads in US

May 23, 2024

Google will begin testing search and shopping ads in its AI-generated answers in the United States. The ads will appear in a sponsored section within AI Overviews based on relevance and information. This move aims to boost ad sales, a significant revenue source for Google, by integrating AI into its search engine. The company reported a 13% increase in advertising sales, reaching $61.7 billion in the first quarter. Google will continue to test and learn new ad formats, gathering feedback from advertisers.