Finding the Most Effective AI-Generated Images

June 16, 2024

The rise of generative AI tools like Midjourney has created a new challenge: distinguishing creative content that will capture people’s attention from the vast amounts of AI-produced material. Dragonfly AI, which uses eye-tracking technology, helps brands such as PepsiCo and Coca-Cola identify AI-generated images that resonate with their target audience. This company recently secured $6 million in series-A funding led by Guinness Ventures, Kirkham Capital, and Queen Mary University of London. The funding will support the development of Dragonfly’s AI-powered image analysis capabilities. The technology aims to help brands effectively communicate with their audiences through AI-generated content.